Seems like you get to pick from each category, perhaps every level or alternating levels. When you create your guild you get 1 point in both the combat/tactics section and the crafting section to place wherever.

Combat/Guild Tactics

Summon banner of precision 0/3
Increases Hit Rating of nearby party or raid members by 30. Lasts 3 minutes.

Enduring banner 0/1
Doubles the duration of all Guild Banner Summons.

Awakened power 0/2
Increases Attack Power and Spell Power by 2%. Lasts 5 minutes.

Know your Enemy 0/1
Reduces damage taken from other players by 5%. Lasts 5 minutes.

Summon Banner of zeal 0/3
Summons a Banner that increases the Spell Power of nearby party or raid members by 30. Lasts 3 minutes.

High visibility 0/3
Increases Guild banner radius by 10 meters.

Able Bodied 0/1
Increases Endurance by 3%. Lasts 5 minutes.

Foe Hunter 0/2
Increases Favor rewards by 5%. Lasts 5 minutes.

Summon Banner of Fortitude 0/3
Summons a Banner that increases the maximum Health of nearby party or raid members by 200. Lasts 3 minutes.

Summon Banner of Concentration 0/3
Summons a Banner that increases the Spell Focus of nearby party of raid members by 30. Lasts 3 minutes.

Planar Protection 0/2
Increases resistances by 5. Lasts 5 minutes.

Blood Thirsty 0/1
Killing a player heals you 25% of your maximum health over 5 seconds. Lasts 5 minutes.

Summon Banner of Rage 0/3
Summons a Banner that increases the Attack POwer of nearby party or raid members by 30. Lasts 3 minutes.

Summon Banner of Clairvoyance 0/3
Summons a Banner that increases the maximum Mana of nearby party of raid members by 200. Lasts 3 minutes.

Gift of the Rifts 0/2
Increase all attributes by 2%. Lasts 5 minutes.

Killing Spree
Killing a player results in a 5% damage increase per application, up to 5 applications, for 8 seconds. Lasts 5 minutes.

Crafting Section

Journeyman 0/2
Increased chance by 10% of getting a second skill point from succ4essful trade skill attempts. Last 5 minutes.

Lucky Penny 0/1
Increases coin gained from loot and quest rewards by 5%.

Summon Camp Banner 0/1
Summons a banner that doubles all out of combat recovery rates for nearby party of raid members for 5 minutes.

Efficient Consumption 0/2
Increases the gains from Healing Potions by 5%.

Faking It 0/1
Increases all tradeskills by 5 points. Lasts 5 minutes.

Favored Student 0/1
Reduces the purchase price of skills at trainers by 5%.

Shrewd Negotiator 0/2
Reduces the purchase price of items at vendors by 5%. Mounts are excluded from this discount.

Summon Guild Rally Banner 0/1
Summons a Banner that allows guild members to teleport to its location using Guild Rally tokens.

Earthly Ties 0/2
Reduces the cooldown on soulwalk by 5 minutes.